BBDO was given the task of creating the first large-scale US campaign for Brazilian flip-flop maker, Havaianas.
HUGE BUILDING MURALS - The huge building murals (complete with massive rubber “thongs”) were a big hit in Greenwhich Village, Union Square, and Little Italy.
FLIP FLOP FLOWER BEDS - The flowerbeds were constructed and displayed in the otherwise sterile interior of the mall at Columbus Circle.
FLIP FLOP DOOR MAT - The door mat concept (my favorite), was just a neat way to store and display your Havaianas when you weren’t wearing them.
WEB FILMS - The two web films, offering our take on what feet dream about when they fall asleep, were housed on the website FeetWantOut.com.
