THE ECONOMIST
The insanely-talented, often cranky Kara Goodrich and I were put in charge of The Economist account at BBDO: A pretty daunting task, given how much great work had come before us via their longtime agency, Abbot Mead & Vickers. I think we did pretty good job, despite having to use the “Get a world view” tagline. (Focus Groups didn’t even know that The Economist was a magazine, nevermind a magazine that dealt with more than just economics.)
PIZZA BOXES
The 80,000 Economist pizza boxes were given to pizza joints in the Philadelphia area as part of our first city-specific campaign.
GIANT OSTRICH
The giant ostrich popped his head up in Philly’s Penn station, allowing him to get a better view of the...
TWISTER FLOOR POSTERS
...which were plastered on the station floor.
